Anna Roberts

Anna Roberts

CEO and Founder of and Explorage

Anna Roberts MRICS, is the founder and Chief Executive of, the only site where customers can find self storage availability and prices from 100’s of local storage facilities and book it instantly.

With a firm belief in treating people as people first, Anna has embedded these values into, who are on a mission to make life easier for people. Anna shares, “Life is too short. We are all humans just trying to get on and be happy. Ease, convenience and compassion are key in serving customers who just want to get sorted and get on with their lives. Tech is just the enabler.”

Anna has been pivotal in transforming the self storage industry through technology and an easy user experience. With a keen focus on customer satisfaction and industry innovation, she has led to secure significant backing and recognition from both the industry and the press. Source

Explorage Anna Spotify

Anna continues, “Technology, services, products; they should all be human centred with sustainable foundations to leave a positive legacy for future generations”.

Her leadership and commitment to continuous learning and development, has also been recognised, and she practises what she preaches with her team. “When I talk about making life easier, that includes everyone I interact with, our team and our suppliers included. Each team member at completes a profiling exercise called DiSC. It’s a great tool for nurturing positive communication between colleagues and management. When people feel heard, valued and respected, productivity and creativity increases.”

Prior to founding Anna worked as a Chartered Surveyor. Her passion for property and business perfectly blended as she managed construction teams on projects up to £45m. She also has a keen interest in Building Pathology. Her own surveying practise has gained respect and recommendation and before creating it she was part of the corporate world, most recently working for JLL in Manchester.

As a child Anna demonstrated entrepreneurial flair raising money for her local park at the age of 7 by setting up a stall at the bus stop and rallying her friends. Anna always sees the best in people and believes that anyone who has the courage to take action can make a huge difference with the right intentions and resilience.

Explorage CEO Anna Roberts in Newspaper Age 7 have been named as one of the top tech firms to watch emerging from Wales and also won the Rising Star award in the Wales Start Up Awards 2023. Source

Explorage Team Winning Start-up Award

Anna is currently embarking on a personal branding challenge and can be found posting frequently on LinkedIn about all things business, human centred, self storage and real estate. Follow her at LinkedIn. Her interviews with self storage and other business professionals can also be found on the YouTube channel YouTube

In Spring/Summer 2024, Anna will launch her first book which has been influenced by a series of public polls around the concept of “home”, home ownership and buying property. You are invited to register your interest for the book at Book Waiting List

Anna frequently posts under the handle @AnnaRobertsFounder on various social media. You can follow her at: TikTok, Instagram, Threads, see more

Anna is frequently asked how she came up with the idea for Her LinkedIn post elaborates:

Anna has been invited to speak at many events and enjoys sharing what she has learnt and experienced to help other founders, aspiring entrepreneurs and female business owners. Should you have an enquiry for future speaking engagements please contact support at

Anna has been quoted in various press articles including: The Times, Country & Town House, Cornwall Live, Bangor University, Inside Self Storage, Global Welsh, Business in the News.

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